Be Cool. Be Kanye West.

A magic pill can turn you into Kanye West. Piece of bull? Ostensibly not! The proof is right here:


All you need to “transform” into Kanye is pop a magic pill. To order call 1-877-BeKanye, or better still, if you prefer one-way communication to avoid sheer embarrassment, there is BeKanyeNow.com. Still not convinced? See the TVC below.


If this still doesn’t have your attention, you either don’t know who Kanye West is, or you live in Far Far Away Land. The answer to the puzzle is right here.

“In an Absolut World!”

And why do I talk about Absolut so often. Well the festive season is right around the corner ;) and a political correction to that would be, their global agency TBWA does an impeccable job every time. Standing true to their tag “Disruptive ideas expressed through media arts!”, their work exhibits a premier class marketing mix of ambient, viral, new age and traditional marketing.

Absolut-ly Disruptive

A follow up on my previous post perhaps, but expressions like Ambient Media, Virals, Experiential Marketing which were nothing but marketing jargon until a few years back have now been firmly established as standard terms within the advertising industry.

Call it natural progression or evolution, this phenomenon is here to stay!